Interview Formats for PR Agencies
FinTech Profile publishes Q&A interviews with CEOs, founders, and senior leaders across the FinTech ecosystem. Since 2015, we've published over 500 interviews — and we're always looking for strong voices to feature.
If you represent a client in financial technology, digital banking, payments, lending, RegTech, or related fields, here's how we can work together.
How It Works
All our interviews follow the same straightforward process:
- You pitch your client (or we reach out to you)
- We send a set of questions by email, tailored to the interview format
- Your client responds in their own words
- We publish the Q&A on FinTech Profile with full attribution, links, and headshot
There's no cost to be featured. We're editorially independent - we choose who we interview based on relevance and quality. You are welcome to buy me a coffee by way of thanks.
Interview Formats
Executive Q&A
Our flagship format. A comprehensive interview covering your client's background, their company's mission, industry challenges, and their vision for the future. Best suited to CEOs, co-founders, CTOs, and other C-suite leaders building something interesting in FinTech.
Format: 10–12 questions · Full-length Q&A · Published with company and LinkedIn links.
Recent example: Nick New, CEO, Optalysys
My Advice to Banks on AI
A focused, topical series exploring how AI is reshaping banking and financial services. Five focused questions on AI strategy, implementation challenges, and practical advice for banking leaders. Ideal for clients with hands-on AI experience in financial services.
Format: 5–6 questions · Shorter, high-impact Q&A · Published in the ongoing series
Recent example: My Advice to Banks on AI: Rob Rooney of Hyperlayer
2026 FinTech Predictions
Our annual predictions series, where industry leaders share their outlook for the year ahead. Five questions on trends, challenges, and opportunities in FinTech for 2026. A good fit for clients who want to position themselves as forward-thinking voices in the industry.
Format: 5 questions · Predictions-focused · Published in the 2026 Predictions collection
Recent example: 2026 FinTech Predictions: Vikas Krishan of Altimetrik
Investor Profile
A dedicated format for FinTech investors — VCs, angels, corporate venture arms, and fund managers. Covers investment thesis, portfolio highlights, what they look for in founders, and their view on where the sector is heading. A strong option for clients who invest in or back FinTech companies.
Format: Full-length Q&A · Investment and portfolio focused
Recent example: Claire Mongeau, FinTech Investor, Founders Factory
FinTech Recruiter Interview
A specialist format for leaders in FinTech recruitment and talent. Covers hiring trends, skills demand, salary movements, and advice for candidates and hiring managers. Designed for recruitment firm founders, talent directors, and HR leaders in FinTech.
Format: Full-length Q&A · Recruitment and talent focused
Recent example: Meet The Recruiter: Jamie McMath, CEO, FinEx
FinTech Expert Profile
For independent and fractional executives, board advisors, interim leaders, and consultants working across the FinTech sector. Questions focus on cross-industry patterns, advisory perspective, and lessons learned across multiple engagements.
Format: Full-length Q&A · Advisory and cross-sector perspective
Recent example: Alessandro Hatami, Founder & Managing Partner, Pacemakers
What Makes a Good Pitch
We're selective. Here's what we look for:
- Relevance — your client works in FinTech, digital banking, payments, or a closely related field
- Seniority — CEO, founder, CTO, or equivalent. We occasionally feature VPs and directors if the story is strong
- Something to say — we want people with genuine insight, not corporate talking points
- A real company — with traction, funding, or a track record. Early-stage is fine if the founder has substance
We'll pass on pitches that are thinly veiled product promotions, don't fit our audience, or where the proposed interviewee doesn't have enough depth for a compelling Q&A.
Get in Touch
To propose a client for an interview, email ewan@fintechprofile.com with:
- Your client's name, title, and company
- A brief note on why they'd be a good fit
- Which format you think works best (or ask us to suggest one)
We aim to respond to all pitches within 48 hours.