About

FinTech Profile exists to help you understand what's really happening in financial technology — and who's making it happen.

Since 2015, we've profiled the founders and CEOs transforming financial services: InsurTech, PropTech, DeFi, payments, banking infrastructure, and everything in between. We ask the same questions of every leader we profile, giving you a consistent lens to compare approaches, spot patterns, and learn from peers across the industry.

Beyond profiles, we provide bespoke research for organisations navigating complex decisions, and publish regular reports on sector trends.

Meet the Founder

FinTech Profile was created by Ewan MacLeod, a veteran FinTech commentator with two decades of experience across the sector. Ewan's approach is direct and honest — no sponsored puff pieces, no pay-to-play coverage. If you're profiled here, it's because your story is worth telling.

Our Reach

FinTech Profile has built a loyal following of executives, investors, and industry observers since launch:

Over 36,000 combined subscribers and followers across our channels — including 5,500 on our LinkedIn newsletter, 1,000+ email subscribers, and Ewan's personal network of 18,500+ on LinkedIn and 9,200+ on X. We also maintain dedicated accounts for FinTech Profile on LinkedIn, X, and Instagram.

Our readers are senior decision-makers: founders, C-suite executives, investors, and the PR and marketing professionals who support them.

Get Profiled

We're always looking for interesting FinTech leaders to feature. There's no charge — we profile people whose stories deserve to be told. Learn more about the process →